Kunal Shah is among a number of Indian entrepreneurs who have launched new ventures for the second time. An MBA dropout from Mumbai’s Narsee Monjee Institute of Management Studies, Shah had earlier launched ventures such as PaisaBack, a cashback and promotional discount campaign platform for retailers. But he shutdown PaisaBack to set up FreeCharge in August 2010 along with Sandeep Tandon. The startup was acquired by Snapdeal in April 2015. After the acquisition, FreeCharge continued to be run as an independent entity under Shah's leadership. He, however, left the firm in October 2016. Subsequently, in July 2017, Axis Bank acquired FreeCharge. Kunal’s second stint at entrepreneurship comes a little over two years after he stepped down as the chief executive of FreeCharge.