Jacob Blish is Chief Operating Officer at Spruce Systems. I lead operations and business development with an analytics based focus on driving revenue and meaningful customer adoption. Previously I had started, sold and worked for a number of startups with a focus on user acquisition and retention before spending time with J.P. Morgan where my capstone involved reevaluating how the retail bank identifies and communicates with their customer. At ConsenSys I helped managed business opportunities and strategy for various teams at ConsenSys, to help ship products based on extensive market research and user feedback.